Courtesy of Prime Resi

James Caan and Faisal Butt’s venture capital firm Hamilton Bradshaw Real Estate (HBRE) has, after much trailing of its “Estate Agency is Changing” slogan, launched its latest venture: Surrey-based estate agency Ivy Gate.

Jason Tebb, formerly Regional Managing Director London at Your Move, is running the show, with support from his former Your Move colleagues and co-founders Stuart Ripley, who heads-up sales, and Matt Martin, who heads-up lettings.

The plan is to give UK estate agency a more US-flavour, with “a dedicated Personal Relationship Manager to guide clients through every stage of the process, from marketing to moving”. The (first) Ivy Gate office is in the old police station in Kingston-Upon-Thames, Surrey.

 James Caan: “I’m proud to be backing Ivy Gate. I have, throughout my career, invested in people with passion and energy, and the team which Jason has assembled are amongst the most talented in the industry.

“Estate Agency needs to change with the times, and Ivy Gate offers a unique proposition, focusing on personal service and use of technology which will challenge the traditional high street estate agents.”

Faisal Butt, Co-founder and Managing Director at HBRE: “I interviewed over 100 candidates – all with different ideas. My meeting with Jason was electric and after 10 minutes I’d made my mind up. Sometimes you have to kiss a lot of frogs in this industry but I believe, in Jason, we’ve backed a winner.

“My mantra, which I’ve learned from James Caan, is that if you back top people, they will go on to do great things.  I’m very excited to be instilling this ethos in Ivy Gate, and our human capital focus will be instrumental to our scale-up strategy.

“Under our mentorship, Jason will now become the dragon in the estate agency sector and search for others like him to build Ivy Gate into the best ‘personal service’ estate agency in Greater London.”

“We won’t be hiring graduates or trainees, only experienced professionals. We’re looking for the top agents in their area. Why spend £380 million buying Foxtons when you can hire their best negotiators instead.”

Jason Tebb, Founder and Managing Director at Ivy Gate: “Estate agency is changing. With sales and lettings moving online, it’s no longer necessary to have a high street presence.

“While we won’t be on the high street, I believe personal relationships, personal brands, and trust are what businesses are built upon, and this absolute focus on relationships and human capital is what will separate us from every other agent out there.

“Our slogan is real people, real estate. We are looking to selectively recruit real local people, familiar faces within the community, who understand their market better than anyone else and who will be in tune with our client’s needs.”